Marketing Swiss Army Knife | Builder of Aligned Marketing Campaigns, Customer-First Experiences & Scalable Growth
I’m a full-funnel marketing strategist with 8+ years of experience driving growth across both B2C and B2B campaigns — including SaaS, wellness, education, and more. My expertise lies in demand generation, lifecycle marketing, digital content and event execution that connects—both emotionally and through the funnel.
This portfolio is a curated collection of my work: multi-channel campaigns, rebrand launches, nurture flows, and content ecosystems—all rooted in performance, collaboration, and a customer-first mindset.
Whether I’m helping to scale a DTC brand or collaborating with my team to generate $6MM+ in marketing pipeline for an enterprise SaaS org, I lead with creative precision, high-EQ collaboration, and relentless follow-through.
If you're here to build smarter, customer-centric, results-driven marketing— you're in the right place.
👤 Connect with me on LinkedIn!
Sustained growth is driven by purpose-built, multi-channel campaigns. By collaborating with cross-functional teams, I craft and execute demand generation strategies that span programmatic display, PPC, webinars, content (white papers, infographics, checklists, case studies, etc.) and in-person events. I ensure all messaging, content, and strategy align to move leads seamlessly through the funnel, maximizing both engagement and business growth.
Effective marketing thrives on data-driven insights. By analyzing campaign performance, running A/B tests, and optimizing strategies with tools like Salesforce, Marketo, and Adobe Analytics, I ensure every campaign doesn’t just deliver valuable data but continuously improves conversion rates and drives scalable pipeline growth.
The foundation of successful marketing is nurturing lasting customer relationships. From prospect to partnership, I create demand-generation campaigns that guide customers through the entire lifecycle. By optimizing each touchpoint, refining nurture flows, and leveraging tools like Salesforce and Marketo, I improve conversion rates across TOFU, MOFU, and BOFU stages, delivering memorable, customer-first experiences that drive long-term success.
OneTrust • Privacy Automation BOFU Campaign
The bottom-of-funnel demand generation campaign for OneTrust’s Privacy Automation solution was built to accelerate pipeline and drive high-intent demo requests from global privacy decision-makers. By aligning persona-specific messaging with a $75K multi-channel strategy, the campaign balanced paid and organic levers to generate qualified opportunities, enhance sales enablement, and reinforce OneTrust’s position as a trusted partner in regulatory compliance and operational efficiency.
OneTrust • Content Syndication with ISMG
The content syndication campaigns for OneTrust’s Third-Party Management and AI Governance solutions were designed to generate high-quality leads and accelerate pipeline growth through targeted vendor partnerships. By aligning persona-driven assets with ISMG’s precision audience targeting, the campaigns delivered over 600 MQLs across both solutions for FY26 Q1. Strategic contract negotiation lowered CPL by 25%, enabling greater scale while maintaining lead quality—ultimately reinforcing OneTrust’s presence in third-party risk and AI Governance.
OneTrust • Third-Party Management Maturity Webinar Series
Built to support OneTrust’s Third-Party Risk Management (TPRM) solution, this three-part webinar series guided compliance, procurement, and risk stakeholders through their TPRM maturity journey—from reactive processes to strategic programs. In partnership with Field Marketing and Product, I developed a persona- and stage-based framework to align webinar content with buyer readiness, demonstrate product capabilities, and drive pipeline. The series served as a bottom-of-funnel engine to generate demo-ready leads, arm Sales with tailored messaging, and position OneTrust as the enterprise-grade partner for scalable risk management.
OneTrust • AI Gov Committee Demand Gen Webinar Series
The AI Committee webinar series supports OneTrust’s AI Governance solution by engaging cross-functional decision-makers through a persona-driven content strategy. Developed in partnership with Product Marketing, the five-part series aligns with the FY26 product relaunch to showcase the roles privacy, security, data, and AI leaders play in operationalizing responsible AI. Expert-led panels and targeted messaging deliver high-value education across buying groups, creating a scalable framework for mid-funnel engagement, partner collaboration, and pipeline acceleration—while reinforcing OneTrust’s leadership in enterprise AI governance.
Business Class • Go-To-Market Relaunch Campaign
The successful relaunch of Business Class and Flight Planner resulted in increased membership enrollments for Business Class and a surge in user-generated content shared across social channels, boosting visibility and engagement with prospective and existing customers.
NEW! Details coming soon.
Dow Janes • Content-Driven Demand Generation “Always On” Campaign
The organic demand generation strategy for Dow Janes significantly increased audience engagement and contributed to a surge in program enrollments. By aligning content with customer journeys and leveraging high-impact storytelling across email and social, the campaigns drove sustained traffic, deepened community trust, and generated hundreds of thousands in annual recurring revenue and the lowest all-time CPL for the client.
