Navigate third-party risk challenges and discover strategic steps to scale, automate, and operationalize your program with this webinar series.
Planning + Development
April 2025 - May 2025
Series Page: https://www.onetrust.com/resources/third-party-risk-management-from-compliance-to-strategy-series/
When OneTrust expanded its Third-Party Risk Management (TPRM) solution, I partnered closely with the National Field Marketing Manager and Product Manager to launch a webinar series designed to help prospects visualize their maturity journey—and understand exactly how OneTrust could help them scale it.
We built the TPRM Maturity Webinar Series as a crawl-walk-run framework, guiding compliance, risk, and procurement stakeholders through the stages of third-party risk maturity. Each session was tailored to real-world stakeholder needs—focusing on quick wins, long-term scalability, and executive alignment.
This series is rooted in a key market insight: most teams aren’t starting from scratch—but they’re not strategic yet, either. Our job was to meet them where they are and show them what’s possible.
This wasn’t just a webinar series—it was a bottom-of-funnel campaign built to accelerate deals and unlock demo-ready leads.
We structured the program to: