“Business Class is propelling the next generation of impact-driven founders and founders-to-be.“
Content Development
Launch Strategy
2021 - 2022
Using a proprietary content development system I created, our creative team roadmapped, crafted, and refined launch content for Business Class and Flight Planner. This system allowed team members to visualize content, align on feedback, and collaborate seamlessly. It ensured comprehensive coverage and kept everyone on the same page throughout the content development process.
Pictured: Airtable Content Calendar developed and maintained by Sarah Scott-Posey.
Working within the Business Class brand guidelines, I collaborated with our agency's in-house graphic designer to reimagine and develop graphic content for social feeds and stories. We created templates for these graphics, allowing the Business Class team to reuse these formats for future launches and products. This approach added long-term value to their partnership with our team.
Pictured: Static graphics and imagery reimagined by Sarah Scott-Posey and designed by Courtney Deruiter.
With the rise in video content prominence
All video content below was ideated, created, produced, and published to Instagram by Sarah Scott-Posey for Business Class. ↓
Pre-Launch Teaser
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Product Tutorial
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How-to Content
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Community Building
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Webinar Countdown
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Cart Close Reminder
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As a result of the successful launches of Business Class and Flight Planner, we helped our client significantly expand their visibility to new prospective customers, increase quarterly revenue, and strengthen engagement within their existing online community for @businessclass.
Although the client did not share specific revenue targets with my team, we measured success through a notable rise in membership enrollments for Business Class and an influx of user-generated content shared by customers across social channels.