Elevate your privacy program maturity beyond compliance to enable data value and trust.

Strategy + Tactic Development

FY25 Q4 Project

FY25_Q4 BOFU Data Privacy Campaign.pdf

To exemplify my expertise in Demand Generation, I was tasked with creating a comprehensive bottom-of-funnel (BOFU) campaign for OneTrust’s Privacy Automation product. With a targeted budget of $75K, I designed this campaign around specific privacy personas, focusing on driving demos and expanding the sales pipeline.

Personas

The campaign targeted three key privacy personas:

• Chief Privacy Officers (CPOs)
• Data Protection Officers (DPOs)
• Legal Counsel

Each persona was strategically approached based on their unique challenges related to privacy maturity, regulatory compliance, and operational efficiency. Messaging was tailored to highlight how OneTrust’s Privacy Automation solution could streamline operations, reduce risk, and ensure privacy compliance across global organizations.

Strategic Approach

The campaign’s foundation was built on persona-specific messaging that resonated with the target audience's pain points around privacy maturity, operational efficiency, and trust. I crafted assets and messaging pillars designed to highlight how OneTrust’s solution could help these decision-makers address their most pressing challenges while improving compliance, minimizing risk, and optimizing workflows.

Positioning